Gourav, a 30-year-old fast-moving consumer electrical goods brand, a trusted name in Tier-2 cities of India, has signed the boxing legend and Rajya Sabha MP, Mary Kom as its Brand Ambassador. Gourav is one of India’s largest manufacturers and distributors of affordable and high-quality electrical goods like fans, switches, switchgear, wires and LEDs. Its mission is to light up middle-class homes with its efficient and budget-friendly solutions. And its vision is to make India efficient by making every home efficient.
As per Gaurav Khanna, CEO of Gourav Luminaries (P) Ltd, Mary Kom marks the organisation’s transition from a traditional company into new-age organisation with a distinguished vision and true Indian values. Its new logo represents its evolution into an environment-friendly and socially conscious organisation. He says, “while we, at Gourav Luminaries, constantly thrive to bring happiness with our products to as many houses as possible, we are conscious of what message we send out to the world, and how we impact the planet Earth.”
Mary Kom has always cheered on women to rise above their challenges. With her as the face of their team, the brand wants to sound its message of women empowerment. While the energy-efficient products can light up the brick and mortar houses, it is the women of our household who can truly light up the nation.
“Mary Kom has shattered so many stereotypes, has broken so many records! She is a legend, an inspiration, pride of India. She not only represents the dreams and determinations of hard-working Indian middle-class families, but also represents the spirit and power of Indian woman. She is a legend; Indians are proud of her. There could have been no one better to represent Gourav and its vision. We are thrilled to have her as our Ambassador at this important milestone in our journey,” adds Mr. Khanna.
Mary Kom ̶ a six time champion of World Boxing Championships, winner of 8 World Championship medals, first Indian female boxer to win a gold medal in the Asian Games, first Indian female boxer to win gold at the 2018 Commonwealth Games, doting mother of three boys and one girl ̶ supports Gourav’s vision. “The brand’s philosophy and vision sync well with my ideas and beliefs. The brand is quality-oriented and economical, caters to honest and hardworking Indian families, and is committed to women empowerment. I am happy to be associated with them,” says Mary Kom when asked about her association with Gourav as its brand ambassador.
The brand established in 1991, is gearing for a makeover by launching its new logo to consolidate its vision. The way forward for the brand is going to be a testament to the power of local, made-in-India products. Gourav’s new logo symbolises its long journey packed with many lessons, passing the baton from one generation to the other, its evolution into a new-age organisation, rooted in Indian values, committed to environment and its nation.