Now shop in Bangla and Marathi too at Amazon

Amazon announced Bengali and Marathi as the two new Indian languages for shopping on its e-commerce site. With the new update, Amazon has started supporting a total of seven Indian languages, namely Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu. The US e-commerce giant also announced the addition of Hindi to its voice-based shopping experience that it launched last year in English. The new announcements come just ahead of the shopping season in the country and a few days before the launch of Amazon’s Great Indian Festival sale.

Expanding Indian language support that received Tamil, Telugu, Kannada and Malayalam last year, Amazon has brought Bengali and Marathi as the new regional languages for customers shopping through its e-commerce site. These languages are available alongside English and are aimed to attract and support new customers.

Over 65 percent of Amazon orders and 85 percent of its new customers are from tier 2 or below geographics. Amazon is aiming to convert its regular visitors into buyers by enabling Indian language support. Users can switch to any of the Indian languages by going to country & Language settings from the Amazon app or its website.

Alongside new Indian languages for shopping online, Amazon is bringing Hindi support to its voice-based experience. It will allow users to use their voice in Hindi to search for products or check their order status.

The experience will still be limited to android users as Amazon sees Android domination on its customer base. However,  an iOS version of the voice-based shopping experience was in the works and would soon be available. Amazon is also working on bringing the experience in more Indian languages over time.